The Strides of Gallagher

 YouTube is the current most popular video sharing website and app on the internet, making up around one-third of all internet users in a month. Where other social media sites have a mix of post types, YouTube has a sole style of media, videos and lots of them. While YouTube is greatly used for entertainment and fun, it has become a useful tool for advertisers and consumers in numerous ways. Many consumers use YouTube to understand and preview products they'll buy as a sort of "digital demo". This user-generated is free advertising for companies and in my opinion much more personalized than paid advertising. YouTube has a healthy mix of sponsorships and unpaid reviews of products, making it easy for people to feel people close to them are giving them real information about the product and not being told what to say. When it comes to paid advertising, YouTube has made an intense algorithm to reach all viewers of the platform. If you decide to now get YouTube Premium, then ...

 Over the weekend I had the pleasure of being in the best seat in the house for ONU's homecoming football game. I work for the team filming clips and plays for review at a later date. Because of that I get to stand in the scoreboard endzone and see plays head-on. I can also zoom in and see plays up close with my special camera.  My viewpoint from the endzone So with this in mind I decided to live tweet the event from my viewpoint! I could get in close and see everything in more detail than anybody. This was an interesting challenge as I had to quickly swap between using the camera and tweeting while making sure I didn't miss a play. In the end I was able to tweet a lot more than I thought I could and get coverage for every single quarter to Twitter. I hope I can find more opportunities to do something like this in the future. If you want to see my string of live tweets, check out my school Twitter account below. https://twitter.com/BlogBuddy99

LinkedIn is different than most other social media platforms. Unlike ones such as Twitter and Facebook, LinkedIn is purely a professional networking and career site. Being on the older end of social media sites founded in 2002, LinkedIn has had time to ingrain itself deeply in social media marketing trends. The primary audience using LinkedIn are young professional between 25 and 34 years old. Where the platform really stands out is its user base. Instead of marketing towards customers, advertisements on LinkedIn are directed towards whole companies and other industry professionals. This makes it a central hub for business-to-business marketing, or B2B marketing. No other platform has this reputation because LinkedIn has cornered the market on interprofessional advertising. The algorithm they use interesting to me. Instead of using solely number of views and people you follow, the LinkedIn algorithm shows users things based on interaction and activity of who they follow. So if two comp...

Recently I went to something here on campus that I have never tried before, Spiritual Conversation Hour. This is an alternative to the regular chapel services offered weekly. Last week we discussed the concept of love languages. Love languages are different categories of affection that people either enjoy giving or receiving. Everybody has a mix of the five categories that exist with often one trait taking the lead over the others. The five love languages are as follows; Words of Affirmation People with words of affirmation as a love language value verbal acknowledgments of affection, including frequent "I love you's," compliments, words of appreciation, verbal encouragement and often frequent communication. Quality Time People whose love language is quality time feel the most adored when their partner actively wants to spend time with them and is always down to hang out. Active listening, eye contact and full presence are priorities in this language. Acts of Service The ...

 Among all the apps featured in this textbook, Pinterest is the one I know almost next to nothing about. For all the things I do that require links I simply save them in a digital notepad for later. I have never had a need for Pinterest, but after looking through this chapter I can see the merit it has for others and advertisers. Pinterest is a more akin to a public shopping-list than any other social media site out there. With 433 million monthly users there is never a shortage of new things to discover from recipes to home décor to fashion and more. For both marketers and users, Pinterest mostly serves as a gateway to other sites that hold items of interest. Each "pin" is capable of holding an image or video, a description and a link to the original source. And from those pins there can be boards created of similar categorized items. This is valuable to marketers because it makes a Pinterest a one-stop shop for both paid and organic advertising. Users can create pins of fiv...

During the Fall break I was stuck here on ONU's campus because I am a Resident Assistant. If you know what an RA does then you know that one is usually "on call" each day. We rotate who that is via a calendar and shifts. When there is a break that doesn't require everybody to leave campus there is always one RA who stays behind each day of the break to be on call. And guess who got the short straw, me . It's not all that bad because I took this shift so I could go home earlier on another break. But because I had all this time on my hands to be in my hall I decided to work on a small project I had gotten in the mail. The Lego Bonsai Tree. Base Form Cherry Blossom Form This was a set I've wanted for some time now. The new complex and organic sets from the Ideas collection are fascinating to me. Being able to replicate twisted wood in stiff square bricks is a wonder in it's own. That, and the fact that I have already killed one bonsai tree in college and want...

 Where other platforms rely on permanence and the concreteness of their posts, Snapchat throws all that out the window and favors a more disposable "live life in the moment" approach to its platform. But how does this affect marketers? Founded in 2011, Snapchat was marketed towards users as a disappearing picture app, allowing them to post and share pictures and chats that would disappear after a certain amount of set time. This was unique among most of the major social media platforms at the time because as the old saying goes "nothing truly get deleted on the internet" was completely thrown out the window with this app. Now people would no longer have to sift through days and days of posts to see what they wanted because they physically couldn't . When it comes to marketing, snapchat is most effective with younger demographics. It is interesting to me that even 11 years after it's launch, the majority of app's user base hasn't grown with it. It sta...

I have always been one to appreciate little things. Tiny gifts? Love 'em. Small dogs? They have my heart. Bite-sized snacks? Easy pick. Short people? They're more on my level becasue I'm short for a guy! But what I more mean by "little things" is small details about everyday life. Things that people don't always pay attention to much. Those things mean the world to me.  When you're the kind of person who always try's to acknowledge the smallest details, when someone does the same it means so much. That is the boat I'm in. Many people I've met simply try to see the big picture of it all and leave the small things to be smoothed over. But when I approach something I try to take it piece by piece. Each piece may be small, but with time those small pieces make something big! It takes more time than blanket approach attitudes, but I've always been a "quality over quantity" person. For example, gifts. Big and impressive gifts are nice a...