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Chapter 8: Marketing with Pinterest

 Among all the apps featured in this textbook, Pinterest is the one I know almost next to nothing about. For all the things I do that require links I simply save them in a digital notepad for later. I have never had a need for Pinterest, but after looking through this chapter I can see the merit it has for others and advertisers.

Pinterest is a more akin to a public shopping-list than any other social media site out there. With 433 million monthly users there is never a shortage of new things to discover from recipes to home décor to fashion and more. For both marketers and users, Pinterest mostly serves as a gateway to other sites that hold items of interest. Each "pin" is capable of holding an image or video, a description and a link to the original source. And from those pins there can be boards created of similar categorized items.

This is valuable to marketers because it makes a Pinterest a one-stop shop for both paid and organic advertising. Users can create pins of five different varieties to display anything and everything that catches their eyes or anybody else's. But the real kicker is where business can take advantage of Pinterest. Business can set up accounts with buzzwords in their bios to attract customers who like certain items or themes. With product pins they can directly link their podcast to their shopping website and increase sales. 

Now how does this make it any different than other sites with links in posts? Well, the main difference is that every pin on Pinterest is an advertisement. Pinterest is not primarily a communication medium like Snapchat or Facebook. It is a site to share creations from other people. So for a business this enables the filtering of unwanted traffic from their sites and encourages users to engage with only that which will send them directly to their own website for more information. 

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