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Chapter 10: Marketing with YouTube

 YouTube is the current most popular video sharing website and app on the internet, making up around one-third of all internet users in a month. Where other social media sites have a mix of post types, YouTube has a sole style of media, videos and lots of them.

While YouTube is greatly used for entertainment and fun, it has become a useful tool for advertisers and consumers in numerous ways. Many consumers use YouTube to understand and preview products they'll buy as a sort of "digital demo". This user-generated is free advertising for companies and in my opinion much more personalized than paid advertising. YouTube has a healthy mix of sponsorships and unpaid reviews of products, making it easy for people to feel people close to them are giving them real information about the product and not being told what to say.

When it comes to paid advertising, YouTube has made an intense algorithm to reach all viewers of the platform. If you decide to now get YouTube Premium, then you will have advertisements in front of almost every video. Some have option to skip them while others are not. This ensures that most of the platform will guaranteed see advertising from a company. Most other social media platforms have advertising you cannot skip, but YouTube is one of the few that places it right in the way of what you are trying to do. This is aggressive, but I believe it is also effective. Eventually, throwing advertisements at people with no choice but to watch will result in something catching their eye. From there the algorithm can send more ads their way that hold their interest. It is aggressive, but this strategy is why YouTube is responsible for some of the strongest advertising on the market.

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  1. KhanesuNovember 26, 2022 at 9:06 AM

    As someone who posts on YouTube, it is tough especially if you don't have an original idea with your channel. Honestly, I like to keep my identity that fits me and the people that watch which is mainly comedy based. There are some rules to follow when you want to get monetized by YouTube but you also need to reach a threshold to be able to start being monetized. There are some reworks that I heard about with the algorithm but they are not ready to be in placed yet from what I last read.

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