Skip to main content

Chapter 11: Marketing With TikTok

 TikTok has been a controversial and extremely popular social media app that has quickly came to the top of the internet scene in the past few years. Founded in China in 2016, the app initially had a Chinese-exclusive audience. But after merging with another app in 2018 it was released to the worldwide market to critical success. Now with over 1 billion active monthly users, it sits among the greats of social media at the sixth most used app in the world. This makes it one of the most sought after marketing tools for social media advertisers today. 

TikTok garners the highest user engagement of any social media platform with an average of over 10 minutes of usage. Most users use the app daily for almost an hour! With the way TikTok does advertising, it is impossible to go on the app without seeing an ad. TikTok ads are impossible to avoid as they pop up whenever you swipe to the next TikTok post with no way to tell what is coming up. Other apps have skippable ads or are easy to quick to scroll past, but with TikTok you are forced to watch at least a couple seconds of the ad. Sometimes this is involuntary as some ads do not have a skip button for a few seconds, but many ads on TikTok are considered to be very engaging and statistically have the highest view rate of any app.

The key with TikTok advertising is time on video. Just posting a video works well enough, but adding extra length, interactives, or promotions all greatly increase user engagement. TikTok is cited as the most engaging app on the internet, so using all the tools at your disposal will exponentially increase the effectiveness of your marketing.

Labels:

Comments

Post a Comment

Popular

ONU Blog: I Made Fudge!

 So if you know me well you'd know that I like to cook and bake. And if you don't know me...well now you know I like to cook. I can't always cook with my schedule and lack of money, but when I can I love to make complex and rewarding dishes. Salmon cakes, roasted Brussel sprouts, garlic crusted mac & cheese and more. But above all else I have a sweet tooth and love to make desserts. One of my favorite desserts to make is fudge. Fudge is a very simple recipe but highly modifiable and enjoyable. Many recipes mark themselves as "3 ingredient fudge" where the only ingredients are chocolate, condensed milk, and vanilla. While this basic combination is delicious on its own there is much more depth to be added. And that is half the fun of cooking and baking, experimenting! Try adding ingredients you would use in other recipes like brown sugar or almond extract. Or try something wild like lemon juice or potato chips. I've tried multiple combos both "original
9 comments
Read more

ONU Blog: Live Coverage of Homecoming Football

 Over the weekend I had the pleasure of being in the best seat in the house for ONU's homecoming football game. I work for the team filming clips and plays for review at a later date. Because of that I get to stand in the scoreboard endzone and see plays head-on. I can also zoom in and see plays up close with my special camera.  My viewpoint from the endzone So with this in mind I decided to live tweet the event from my viewpoint! I could get in close and see everything in more detail than anybody. This was an interesting challenge as I had to quickly swap between using the camera and tweeting while making sure I didn't miss a play. In the end I was able to tweet a lot more than I thought I could and get coverage for every single quarter to Twitter. I hope I can find more opportunities to do something like this in the future. If you want to see my string of live tweets, check out my school Twitter account below. https://twitter.com/BlogBuddy99
4 comments
Read more

ONU Blog: It's The Little Things

I have always been one to appreciate little things. Tiny gifts? Love 'em. Small dogs? They have my heart. Bite-sized snacks? Easy pick. Short people? They're more on my level becasue I'm short for a guy! But what I more mean by "little things" is small details about everyday life. Things that people don't always pay attention to much. Those things mean the world to me.  When you're the kind of person who always try's to acknowledge the smallest details, when someone does the same it means so much. That is the boat I'm in. Many people I've met simply try to see the big picture of it all and leave the small things to be smoothed over. But when I approach something I try to take it piece by piece. Each piece may be small, but with time those small pieces make something big! It takes more time than blanket approach attitudes, but I've always been a "quality over quantity" person. For example, gifts. Big and impressive gifts are nice a
4 comments
Read more