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Chapter 6: Marketing with Twitter

Twitter. What started as a microblogging concept to coincide with SMS messaging has become a worldwide platform for news, media, sports, politics and more. In the span of 14 years Twitter has seen an evolution and growth that has set it place amongst the top social media platforms of all time.

In addition to being more likely to follow a brand, Twitter users are also more likely to willingly interact with ad and new brands than on any other platform. 

Much like Instagram and Facebook, Twitter allows brands to create business profiles. These contain the same features of the other two save for two factors. Twitter does not have a market in the app, but what they do have is a blue "verified" checkmark for brands that meet certain criteria. This checkmark is something that allows Twitter users to for sure know the brand they are looking at is the real thing and not a imposter posing as them for nefarious means. I like this factor that Twitter has because, in a world where digital media is easy to fake and replicate, having a way to endure authenticity is a must.

I also found it interesting that posts with videos garnered more attention with viewers, especially advertisements. Generally I avoid video posts on other platforms because they break up the flow of my reading. However, in this case, I can see how for some videos give them a break from the cacophony of reading that is Twitter. 

Although Twitter is similar to other platforms in terms of what it offers to advertisers (targeting tools, direct messaging, data tracking, etc.) it offers a freeform platform for advertisers to be personable with their customers. Twitter was designed to be a messenger/blogging app, so it feels only natural for the advertisements to reflect the personal connection the platform began with.

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