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Chapter 5: Marketing with Instagram

The fifth chapter of "Essentials of Social Media Marketing" revolves entirely around the social media platform of Instagram. Instagram is currently the second most used social media platform of all time, with hundreds of millions of photos posted daily across 1.45 billion users. 

The real interest I find with Instagram in general is the simplicity of it translating to the raw utility it grants users and business alike. Being able to creatively use an outlet entirely based on a universal format is a perfect way to grant people easy access to the world at large to further their personal brand. On a larger scale, the universal "photo and caption" format creates a factory-style way of business creating posts.

Each photo is the same crop size, each caption can have any hashtags and each photo can contain links to their products. For large spans of time companies can easily schedule posts with minute changes to description and photo associated with them. I've seen this principle in action with businesses I personally follow. Posts will feature the same product type for a span of time with only minor changes depending on the specifics of what is being shown. 

Instagram is constantly evolving, and it continues to prove it is an invaluable part of the social media advertising foundations many companies rely on today.

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  1. Maiya DilboneSeptember 21, 2022 at 6:33 AM

    Even though Instagram does not have as many users as Facebook, I prefer it more. I think the platform is more user friendly and is simplified by the consistent photo size and captions. This is very helpful for businesses who are unsure of where to start when creating their brand. It is important to keep up with Instagram updates, however I think it is an overall fairly simple app.

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  2. Sydney CaseySeptember 21, 2022 at 4:54 PM

    I also prefer Instagram the constant changing is something I really enjoy! From the marketing prospective it helps keep you on your toes. I believe this also helps with letting your creativity branch out and no two posts will use the same strategy!

    ReplyDelete
  3. Lucas MetcalfeSeptember 21, 2022 at 8:37 PM

    I think Instagram is a more simpler platform to use than Facebook. I think it also appeals more to the younger populations than Facebook does which is an important factor to remember when marketing.

    ReplyDelete
  4. Kate BenedictSeptember 22, 2022 at 6:05 AM

    I agree with your observations. I believe Instagram is a much more beneficial marketing platform. The advertisements pertaining to your interests appear as pictures of the products. I also think age groups play a role in affective advertising. I’ve noticed more teenagers and people around my age tend to use the platform more than Facebook.

    ReplyDelete

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