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Chapter 4: Marketing with Facebook

 Facebook is one of the longest standing social media platforms out there. From it's infancy to right now it remains to be a giant in the industry of not just social media, but marketing and advertising as well. When a platform reaches more than half al off people who use the internet, it is a gold mine for cheap advertising. 

Being mostly used by millennials at the moment, it is easy to how Facebook excels at advertising to the younger folk. Advertisers on Facebook use easy to click links and eye-catching pictures to grab your attention while mindlessly scrolling through posts. This allows their content to blend in with the overall look of the site, but still be noticed as an ad and drive people to click on it. 

Another pro that I think puts Facebook above other social sites is the ability to make a business page. This is a recent upgrade to Facebook that allows companies to keep track of a multitude of details for their business. From clicks on ads to views and likes, it can all be viewed form one place. As we discussed in previous chapters, this would make a social media audit for Facebook quick and painless. 

It was interesting to hear that Facebook created a new algorithm to reduce advertising from companies on the main pages of users. This confused and angered many advertisers, but it also forced them to adapt and change how they market on Facebook. They learned to use more intelligent ads and cater towards their users rather than blanket ads wherever they could send them. 

Facebook has a long rocky road ahead of it. Due to some recent decisions the company has come under fire from all manner of parties. Regardless, the future of the company lies in the money that comes from it's advertisers that populate the website.

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