This week the text covered a step-by-step guide on developing a social media marketing strategy. Currently, social media advertising is the most popular and effective way to market products of all kinds, Social media ads are interactive, fast, easy to read and can be viewed on almost any platform whether it is handheld or desktop.
Where most of this chapter is familiar to me, the idea behind a social media audit is new and intriguing to me. We have all this knowledge about ourselves right at the fingertips, it just needs digging up. The internet is a huge web of pages and blogs and social media that it can be hard to find what you are looking for. But if we follow along with the ideas behind a social media audit, then the information will sift through where it needs to be found. After that, is it merely fitting all the info to the metrics that need to be found and we can know loads of social information about ourselves, or another brand.
Once you do the audit and go through the steps for a social media marketing strategy, then a proper social media advertising strategy can be made. This is a cumulation of all the previous information gathered from the audit and the brand deciding where their want to focus their efforts. This is an easy concept for me to understand because to me a social media advertising strategy is just one step away from any other advertising strategy. The difference is with social media, a brand has to be aware of the results and reception at all times. This allows brands to dynamically adjust their content to fit trends and maximize the positive outcome from the advertising.
You make a good point about how similar social media advertising strategy is to any other type of advertising strategy. With that being said these steps can be used in almost any situation where you are trying to promote something.
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