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Chapter 2: Personal Branding (Featuring the Correct Textbook!)

This week in Essentials of Social Media Marketing (the correct textbook this time after some minor technical difficulties) we covered how to develop a personal brand online.

A "personal brand" is a way is saying and displaying who your are online. From your posts to your subscriptions, each way you interact with the digital world is a part of your personal brand. The chapter outlines a nine step way to set up your online brand. The worksheet as it is called makes a well structured case for each point. Originally I found it weird how the book asked me for my passions, values and attributes as if I were filling out a dating profile. But as I continued with the activity it became more clear to me why.

This personal brand is you as the digital world sees you. Anything you make a part of this brand is what people believe are a part of you. Say you can speak five languages on LinkedIn, as far as employers are concerned you can absolutely do that regardless of if it is actually true in real life. This brand is what peoples first impression is of you online. So as much as you may want to be carefree about your presence online there are people always watching. This is a fascinating concept to me because there is a careful balance between oversharing every detail about yourself and sharing the bare minimum passions, values and attributes. Each has it's pros and cons that will aid or harm your online presence, just like in real life. Staying quiet in a job interview will get you nowhere but oversharing your life story will make the interviewer uncomfortable. 

A small observation, but a helpful one for me in understanding the contents of this chapter.

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  1. Max McAllisterAugust 31, 2022 at 7:06 PM

    It is important that you highlighted how our personal brand is how the world sees you. No matter how small an individual's world is, your brand will still be perceived by it. Due to this fact, it is important to portray your brand exactly how you wish for it to be portrayed. I also agree that your brand is a huge opportunity for an individual to make a significant first impression. If your brand is unorganized and lacks purpose or vision, then you might miss out on a major connection. I also agree that there should be a balance between not putting too much personal stuff and oversharing on your profile.

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