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Chapter 1: Digital Marketing Foundations

This week I read the first chapter in our new social media book called "Digital Marketing Essentials". Even though this is a very introductory chapter there was still new things I learned. 

I was already aware of the vast amount of technical terms involved in digital mediums, but section 1 of chapter 1 opened my eyes to how dense this subject matter can really be. In a simulation to look up Amazon.com the computer had to go through seven whole steps to just open a website! I find it interesting that this all happens under our noses every day when we use the internet. I suspect that those seven steps are a simplified version of what actually may happen with accessing a website.

Section 2 was the part that gave me new information and what I wanted to talk about today. This section featured the AIDA model. The AIDA model is a breakdown of the steps needed to create and keep a customer. "A" stands for awareness, grabbing customers attention through mediums such as advertisements, reviews, promotions, and more. "I" stands for interest, this happens after a customer becomes aware of the product or company and now they need to see what is offered. In short, peak their interest! "D" stands for desire. This is similar to interest as desire is the continuation of interest, furthering that level to a point where the customer wants to do something with the information you've given them. This is where the second "A" comes in, action. Action is getting the customer to interact with the product and raising the monetary value gained by the company.

This is all thought provoking to me because I recently picked up a marketing minor for my major to be accompanied by. I like seeing that the ultimate goal of everyday interaction with companies and customers can be broken down into such a simple concept as AIDA. All it takes if four steps and a new monetary track is born.

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  1. Aika NadaAugust 27, 2022 at 4:25 PM

    Hi, Michael! The searching we always do has seven steps to lead us to the website quickly. It is interesting and I was moved by the evolution of the internet. I'm excited to learn new things about social media's evolution in this class.

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  2. AnonymousAugust 28, 2022 at 10:40 AM

    Hello Michael. The AIDA model was also interesting for me. However, it is interesting for me in the almost exact opposite way than how you were interested in it. Marketing can be a confusing topic for me so the textbook offering acronyms and steps to describe it was helpful. Having a simple way to comprehend an important skill would definitely give you confidence as you pursue your marketing education.

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